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September 04, 2011
Email newsletters are most likely a portion of your communication strategy. Many clients of ours -- and small businesses -- view email newsletters as 1) a way to connect with committed customers who have already purchased products/services, 2) a way to reinforce their brand and educate prospective customers, and 3) an exercise in frustration. Email newsletters -- whether you send them out daily, weekly, monthly, or sporadically ... Read more
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August 31, 2011
I love helping develop and program highly functional tools. At RT Design Group, we have developed and programmed very high functioning websites, with unique tools like online database integration, scheduling components, media management infrastructure, etc. If you look at basic websites (which I also enjoy doing), there really are not too many new, innovative things that go into programming these sites. There are typically ... Read more
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August 24, 2011
A lot of people ask me about Facebook usage -- is usage declining? increasing? experiencing a negative impact as a result of Google+? In short, Facebook usage is increasing. Statistics from DoubleClick -- a Google-owned advertising network -- shows decisively the rise in the social media mogul's daily, continuous usage. Not only are Facebook members checking in, they are doing so multiple times per day, for an average of 25 ... Read more
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August 19, 2011
Search engine optimization needs to be an essential part of the web design process, and the ways in which your site is designed, programmed, and published on the internet can result in a high level of site traffic. That is, if you don't make some very common mistakes in regards to your site's content. Search engines like Google use complicated variables/algorithms/programs to generate results, but Google in particular ... Read more
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August 17, 2011
Customized web design is a great investment -- there is no question about it. You get a unique piece of online property in which can take a great amount of pride. Your site will stand out from your competitors' sites in appearance and experience. In order to get the most out of your website, though, you must focus on your customers in the design process. At RT Design Group, we desire that the custom websites we design, develop, ... Read more
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August 14, 2011
I am pleased to announce RT Design Group's recent acquisition of Thought Mechanics, a web design firm located in Atlanta, Georgia. As a result of this merger, RT Design Group's team now includes 25 full-time employees with an even greater level of specialization in all aspects of corporate branding, web-based marketing, social media management, search engine optimization, web design, and video production. This expansion ... Read more
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August 11, 2011
RT Design Group's Orlando, Florida web design staff moved into a new office this week, and we are loving it! The new office meets our team's needs more fully, and the look and feel of the new space cultivates an environment of creativity. The new RT Design Group Orlando offices are located at 213 North Magnolia Avenue in Orlando, Florida. Please enjoy the photos of Ryan Underwood (programmer), Mia Siven (web designer), and ... Read more
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August 10, 2011
Online marketing is not just for mid- to large-sized companies; it is for locally-owned, small-sized organizations who want to grow. Online marketing activities are what can help these companies stand out, and arguably, web-based marketing can help smaller businesses even more substantially than their larger-sized counterparts. What constantly baffles me, though, is small business' general resistance towards current ... Read more
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August 08, 2011
If your website has an integrated blog or news feed, I applaud you. Having a page on your site dedicated to generating value-added content sets you apart as an expert in your industry, it boosts your search engine optimization, and it provides a level of legitimacy to your mission as an organization as well as your products and/or services. That being said, there may be a few things that you are doing wrong or overlooking ... Read more
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August 01, 2011
Last week, Jillian talked about the benefits of utilizing contests to gain information, network effectively, and develop stronger relationships with target markets. Wayne has also recently written about effectively-designed lead capture pages. What are some other effective ways to capture leads? We all know that generating leads and converting prospects is essential to a growing, healthy business. How can you utilize web-based ... Read more
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