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November 21, 2011
When approaching all aspects of the web design and development process, small businesses would do well to understand the fine points of who they are. I meet with businesses all the time, and, in the past, I have been discouraged to discover that sometimes, businesses fail in their ability to articulate who they are. When faced with this issue, I typically ask businesses to describe to me what aspects of their business set ... Read more
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November 14, 2011
Why is SEO so important for your website? Well, I would like to answer that question with another question (lame Zoolander reference, I know) -- Why even have a web presence if no one can find your site? Ranking on page one of Google is perhaps one of the most important marketing pursuits for so many businesses in today's web-based, smart-phone obsessed generation. Higher rankings in relevant search terms inevitably and irrefutably ... Read more
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November 09, 2011
What characterizes "effective content?" Effective content, in short, effectively sells products and services by helping solidify relationships with clients and prospective customers. In terms of great marketing strategies, many businesses publish content on a regular basis that helps solidify relationships and encourage measurable action steps for those consuming the media. Content refers to any text, photos, and videos ... Read more
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November 01, 2011
As we mentioned on our blog last week, sometimes it is absolutely imperative to re-brand -- to go back to the drawing board, so-to-speak, redesign your logo, imaging, and website, and take a fresh look at who you are. How you project your brand also includes what you say about your brand, and what your employees say about your brand. Do you know exactly how to articulate who you are? How are you helping others to promote your ... Read more
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October 26, 2011
In the simplest terms, your business' brand is a combination of a variety of factors, including your values, products, services, and identity. Your logo (brand image) represents and embodies all of these factors with a single, hopefully balanced image. In most cases, though, particularly for small businesses, logos are an afterthought -- a dreaded necessity that you either stepped into or designed yourself in the beginning ... Read more
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October 23, 2011
I was reading an article this week entitled "Signs That You are a Bad Programmer." It described -- in detail -- the characteristics of bad programmers (in general) as well as their correspondingly bad code and programming (specific results). For purposes of our own blog, I will decline from sharing with you the detailed minutia of the article, which was written specifically for programmers. I will share with you, however, ... Read more
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October 19, 2011
As a business operating in and around Southwest Florida, what is an appropriate way to approach marketing your business online? More importantly, how do effectively market your business online in a way that generates results? One goal always comes to my mind -- even in an age that is driven by online media and functionality, we are still responsible and most effective as a business when we approach our online presence with ... Read more
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October 13, 2011
Of course, you are familiar with the old adage, "cash is king." In this new age of web-driven media, though, a new marketing regime dominates and will continue to do so. This driving force runs on the premise that "content is king." Content is any text, code, audio, visual, or other components that exist on websites -- basically, content is what comprises and brings the user/visitor a unified experience online. Specifically, ... Read more
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October 10, 2011
When I think about the money I spend -- both personally and for RT Design Group -- I think of myself as the quarterback. I am directing the plays, making the decisions, and pushing forward towards my goals. At RT Design Group, we work together to move forward as a team. In order to accomplish our goals, though, we need to spend time and energy (and sometimes additional resources) to market our business effectively. ... Read more
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October 09, 2011
Does your business have a LinkedIn profile? If not, you should have a company page -- a profile -- much in the same way that you have a page on Facebook. Your LinkedIn profile should contain much more detailed information about your company. LinkedIn allows others to recommend your business, talk about your business in their own profiles, and lets people connect with employees at your business. Recently, LinkedIn announced ... Read more
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