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February 01, 2012
Does your business has an existing, on-site blog? If so, great! Blogs, when created, written, and posted effectively, contain great worth and value in the area of online marketing. The ideas published can drive your online marketing efforts on other social networking sites, and the content can serve as valid marketing material in and of itself. Great blogs provide an extremely high return on investment for businesses, both ... Read more
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January 29, 2012
Does your business have a Wikipedia page? If your answer is "I don't know," then you should check into that ASAP. You may be surprised at the results you find -- many businesses, organizations, local establishments, etc. that have been around for any length of time already have a Wikipedia page. As a quick aside, Wikipedia is a free, online Encyclopedia containing over 3.8 million articles in English that anyone can edit. ... Read more
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January 25, 2012
We would like to welcome one of our newest staff members to the RT Design Group sales team. Brooke Peyton joined our team in November of 2011, and she has already become an integral part of our staff. We are so thankful she has joined our team. I would like to take this opportunity to introduce you to Brooke. I sat down with her today to ask her a few questions regarding her previous experiences and what she enjoys about working ... Read more
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January 24, 2012
When I look through business' social media pages -- on Facebook, Twitter, LinkedIn, Tumblr, etc, I see a lot of inconsistencies. Although there are many businesses and organizations that get social media right, there are also many organizations that publish inconsistently on social media outlets. They post inconsistent messages and/or pieces of information not related to their business or industry. What are some ways ... Read more
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January 16, 2012
Brian and I had the opportunity to appear on Wink News in response to the SOPA/PIPA initiatives going in front of congress. These acts have the ability to impact small businesses all over the country. Though we continue to design and build websites with attention to copyright laws, these acts would impact internet activity in general, along with existing sites already up and running. In the process, they could potentially ... Read more
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January 16, 2012
Are you looking for unique ways to market your business effectively in the new year? Searching for words to use that accurately describe your business in order to drive local search engine results? I love helping businesses, particularly smaller-scale businesses trying to increase local market share, come up with unique search terms and ways to bolster their SEO. You get to see and experience the results of their efforts. ... Read more
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January 10, 2012
It's already the middle of January -- have you come up with a strategic plan for your online presence for 2012? As a business owner, overseeing your online presence is of the utmost importance. Your company's sites -- its home website, blog, Facebook page, mobile device application, and other off-size social networking tools -- have the ability to sell your brand and work for your company 24 hours a day all year long. Make ... Read more
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January 09, 2012
As a business owner, we all understand that it is difficult to keep up with current marketing trends. With so much to occupy our time and energy in the day to day, we often times (particularly during the busy winter months) neglect our online marketing activities. Being progressive in the area of marketing can be an arduous task. Where do I find information? How do I keep up with trends while remaining consistent to what has ... Read more
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January 04, 2012
In the world of social media, young 20-somethings certainly have somewhat of an edge. "Millenials" or "Gen Y" -- terms to which our age group is commonly referred -- were born between 1983 & 2000. We are the group who all grew up with unprecedented access to information via the internet (among other things, particularly the growth of the upper middle class during our parents' working years). Armed with information and ... Read more
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December 27, 2011
As 2011 comes to a close, I -- along with millions of other people around the country -- am enjoying the process of making new year's resolutions for 2012. My own personal resolutions range the gambit between work and non-work related areas of my life. As a small business, though, I would encourage you to create a strategic plan -- new year's resolutions, of sorts -- for your business. Many small businesses operate in a reactionary ... Read more
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