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March 11, 2013
With any growing or new business, a strategic marketing plan with 1-year, 3-year, and 5-year goals is essential. What are some of your own goals for your business? How will you manage growth, how will you market to the local, regional, and/or national marketplaces? What are some of the characteristics of your key demographics? The answers to these questions should most certainly be included in your plan. Today, we would like ... Read more
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January 30, 2013
At RT Design Group, we encounter a wide range of business ideas. When people come to us, looking for a custom website or online marketing solutions, businesses range the gambit -- some businesses are very established and know exactly what their goals are -- they are simply looking for a company to partner with them to help them accomplish their goals. Others, though, are less established. They are business owners or entrepreneurs ... Read more
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January 29, 2013
Many of my prospective clients inquire about the necessity of pursuing various social media platforms. Recently, many clients have inquired about Pinterest in particular (among other burgeoning social media sites). "Should I have a Pinterest page for my business?" is a relatively commonly asked question. My response to these types of questions typically begins with, "Well, that depends..." Regarding Pinterest in particular, ... Read more
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December 27, 2012
2013 is almost here -- is your business ready to move forward in the new year? Do you typically create goals for your Southwest Florida business each new calendar year? As you consider how you might reach your goals this year in terms of sales, growth, staff development, increased influence, be sure to include a marketing plan for the new year. How are you increasing your online footprint? How are you encouraging others to ... Read more
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December 05, 2012
RT Design Group, along with Vision H.R., is pleased to announce Vision H.R.s newly published website. This custom website contains a high level of functionality, allowing potential clients to request customized quotes for human resource services, including payroll, recruiting and staffing, group benefits insurance, and commercial business insurance quotes. Additionally, Vision H.R. has populated the site with unique content, ... Read more
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December 02, 2012
Pictures are valuable. No, I'm not talking about the way in which photographers make money. Rather, I am talking about the way in which various small businesses in and around Naples, Florida handle marketing materials. Many businesses in this area are taking digital, web-based marketing seriously in their approach to photography. When a business takes its online photos seriously, it can improve outcomes on a consistent basis. ... Read more
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November 27, 2012
When approaching the design and publishing of your new website, it is easy to get overwhelmed and bogged down, particularly if your business is relatively new. For start-ups here in Southwest Florida, our advice to you is simple and obvious: KEEP IT SIMPLE. Many times, as we are helping small businesses get off the ground, come up with their online marketing strategy, and conceive of a brand new piece of "internet real estate," ... Read more
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October 24, 2012
When I think about life as the only girl in the RT Design Group -- Naples office -- I think about how much fun it is to work at RT Design! We love life, and we have a lot of fun together. I mostly work out of my home, but I will occasionally stop by to see how things are going. RT Design Group is a unique place -- a place where we are all very specialized in what we do. Yes, we help each other out, and yes, we work together ... Read more
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October 12, 2012
At RT Design Group, we are constantly generating new ideas together with our clients regarding design features, website functionality, and embedded content. As we generate ideas, we work through the design process, eventually completing the clients' end goal: publishing their site. Our clients themselves have a variety of goals for their completed sites: business growth, awareness of issues/product, increasing web footprint, ... Read more
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October 02, 2012
As we continue to design and publish custom websites for our clients, we value the process. During this process, it is vital to gain an understanding about the brand and identity our clients desire to portray. In Southwest Florida, many Naples-based small businesses desire to set themselves apart, and their online footprint is a great way to accomplish that goal. What do I mean by "Online Footprint?" Any site, including their ... Read more
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