Are you looking for unique ways to market your business effectively in the new year? Searching for words to use that accurately describe your business in order to drive local search engine results? I love helping businesses, particularly smaller-scale businesses trying to increase local market share, come up with unique search terms and ways to bolster their SEO. You get to see and experience the results of their efforts. Figuring out fresh terms with which to describe your products, services, a [...]

It's already the middle of January -- have you come up with a strategic plan for your online presence for 2012? As a business owner, overseeing your online presence is of the utmost importance. Your company's sites -- its home website, blog, Facebook page, mobile device application, and other off-size social networking tools -- have the ability to sell your brand and work for your company 24 hours a day all year long. Make them count, and help them work for you this year. Your Plan for 2012 Yo [...]

As 2011 comes to a close, I -- along with millions of other people around the country -- am enjoying the process of making new year's resolutions for 2012. My own personal resolutions range the gambit between work and non-work related areas of my life. As a small business, though, I would encourage you to create a strategic plan -- new year's resolutions, of sorts -- for your business. Many small businesses operate in a reactionary mode; they try their best to grow -- to increase their business, [...]