The Missing Piece? What does your website say, and how is its content impacting your business? Content is often the missing piece of the puzzle for a great online presence, and sometimes, businesses fail to recognize the importance of effective, unique web content. Not only does content invoke a response in visitors to your site, it also contributes to the ways in which search engines find your site (SEO). Assess your site's content, critiquing it against the following characteristics.  C [...]

If you maintain a presence on Facebook, Twitter, LinkedIn, YouTube, and if you have multiple communications going out to your constituents on a regular basis (postcards, email newsletters, quarterly reports, etc.), then this post is for you. You might understand that you need to be saying the same thing about your business across all forms of communication, but you don't really know what that means or how to accomplish that. That's where I come in. How to Say The Same Thing Across Multiple Plat [...]

Integrate new content with your existing site through regular blogging. A consistent, on-site blog allows for connection with your customer and constituent base. This blog should interface directly with your website (i.e. -- place a "blog" tab across the top or side of your site, depending on your existing design). A blog allows for on-site search engine optimization, as well as a value-added reason for users to return to your site. This is something we love to do here at RT Design! We update ou [...]