Does your business has an existing, on-site blog? If so, great! Blogs, when created, written, and posted effectively, contain great worth and value in the area of online marketing. The ideas published can drive your online marketing efforts on other social networking sites, and the content can serve as valid marketing material in and of itself. Great blogs provide an extremely high return on investment for businesses, both large and small. Is your business' blog accomplishing the goals you hav [...]

I love this article from The Oatmeal that Wayne sent to me the other day. It's actually a comic/poster detailing common spelling mistakes that even with all manners of loveliness in auto correct, spell check, and grammar detectors, lots and lots of people still make. (Not only are these comics hilarious and well-designed, they are also for sale through the company's website. Nice.) The article invites even the most grammar-savvy wordsmiths to refrain from misspelling words like weird, and to ref [...]

This post is kind of like my "how to" in reverse -- I see a lot of junky content as I crawl the internet and web-based marketing material. Boring, ugly, grammatically incorrect, factually incorrect -- just plain junk. The internet is like a bathroom wall -- anyone can say anything they want at any time. I think we can all agree we've seen some annoying content online. What are some tips for avoiding these common verbiage annoyances? What does your content communicate to visitors, and what are so [...]